Questions we hear often.
About the kits
What exactly is a kit?
A complete marketing business for one region and one industry: a WordPress site that offers free marketing assessments, the AI playbooks that draft them, and the offer, scripts and emails that turn them into paying clients.
Do I need to be technical?
If you can install a WordPress plugin, you can set up a kit. The setup screen builds the pages, products and content for you in about 15 minutes. Prefer not to? Add done-for-you install for $397.
Can I use the kit outside its region?
Yes, the software works anywhere. The playbooks, posts and research are written for the kit’s region, so they fit best there.
Can I change the design and the text?
Yes, everything. It’s standard WordPress with the block editor. Pick one of six styles, then edit colours, fonts, words and images.
Does the AI send assessments on its own?
No. Every draft goes to your review queue. You edit, approve and send.
What does the AI cost?
You use your own Anthropic API key and pay only for what you use, usually a few cents per assessment.
What language is the kit in?
Each kit comes in its market’s main language: French for Quebec, English everywhere else. Need a second language? Add a language pack for $397 and your site, emails, reports and AI assessments work in both. French and English are available; Spanish is on request.
About exclusivity
Can someone else buy the same kit?
A standard kit can be sold to several buyers. An exclusive kit is sold once, and that region and industry come off the store for good.
What does “for good” mean?
Permanently. No renewal fee, no expiry. We won’t sell that region and industry kit again.
What if a standard copy has already sold?
Then the exclusive is no longer offered for that kit. The kit page always shows what’s still possible.
How does the $250 deposit work?
It holds the exclusive for 14 days. Buy within 14 days and it comes off the price. If you decide not to buy, we refund it in full. Once it’s applied to your purchase, it’s part of the kit price and no longer refundable.
About payment and support
Is there a monthly fee?
No. You pay once for the kit. Care plans are optional if you want us to host and maintain your site.
Can I get a refund on a kit?
Kits are digital files delivered immediately, so they aren’t refundable once downloaded. The $250 reservation deposit is refunded in full if you don’t buy the kit within 14 days; once applied to a purchase, it isn’t refundable.
Do I get updates?
The kit is sold as is, without updates. Paid updates may be offered later.
Who is responsible for privacy and legal compliance?
You are, for your own site and outreach. The kit includes starting templates for terms and privacy, but they need to be adapted to where you operate.
Can I resell the kit?
No. Your licence covers one business. You can use it for as many clients as you like.
Can you build a kit for my market?
Yes. Request it, and we’ll quote a custom kit (from $997 standard, from $2,997 exclusive).