The heat pump marketing kit for Ontario.
Everything you need to win heat pump and HVAC installers as clients in Ontario, built around how Ontario homeowners actually buy.
Kit in English. Add a French language pack for $397 (Spanish on request).
Why this market
- Homeowners are comparing heat pumps with gas furnaces, and rebate rules have changed several times. Installers need clear, local marketing.
- Many installers rely on word of mouth and an outdated website. A free assessment shows them exactly what they’re missing.
- Door-to-door HVAC sales have been restricted in Ontario since 2018, so online marketing matters more.
What’s tailored to Ontario
- Playbook covering provincial rebate programs, the seasons that drive demand, and the questions homeowners ask
- 4 blog posts written for Ontario homeowners, for your clients to adapt
- Prospecting prompts aimed at Ontario installers, with Canadian anti-spam rules (CASL) in mind
- Prices in Canadian dollars, Ontario time zone and tax region already set
Rebates and programs change. The market notes list our sources and the date we checked them; confirm current figures before quoting them.
Choose your version
Standard
$297 $497
Launch price for the first 10 buyers
- Full kit: site, AI and business
- Setup screen and guide
- Others can buy this kit too
Exclusive
One buyer only$2,997
- Full kit: site, AI and business
- Setup screen and guide
- Comes off the store for good
With the standard kit, you’re in profit after your first $1,500 client. The exclusive pays for itself with two.
Example based on the offer guide’s suggested prices; results depend on you.
| Add-on | Price |
|---|---|
| Done-for-you install | $397 |
| Second language pack | $397 |
| Language pack install | $197 |
What’s inside
The site
- Groundwork theme, six styles
- Home, assessment, blog and terms pages
- Assessment plugin and review queue
- Client reports and dashboard
- Payments through your Stripe
- 4 starter blog posts
The AI
- Ontario heat pump playbook
- House playbook with your voice
- Prospecting skill for Claude
- Plain prompts for other AI tools
The business
- Offer guide with suggested prices
- Sales scripts and objections
- 3-email outreach sequence
- Setup guide, step by step
- Market notes with sources
Questions about this kit
Can I use it outside Ontario?
Yes, the software works anywhere. The playbook, posts and research are written for Ontario, so they fit best there.
What if someone already bought the standard kit?
Then the exclusive is no longer offered and the kit shows “Standard only”.
How fast can I launch?
Setup takes about 15 minutes. Most of your time goes into connecting Stripe and your AI key, and branding.