EN · FRSee the demo

Canada and United States

The heat pump and HVAC marketing kit.

Everything you need to win heat pump and HVAC installers as clients, researched for your state or province and built around how homeowners there actually buy.

Choose your region
See the live demo

Ontario is ready now. Every other state and province is made to order and delivered within 5 business days. Kits come in English, and in French for Quebec.

Your agency’s kit site
Heat pump installers in Ontario: get a free marketing assessment
Request my assessment

Choose your state or province

Each region has its own status. The exclusive price follows the size of the market: $1,997, $2,997 or $4,997.

Why this market

  • Homeowners are comparing heat pumps with furnaces and central air, and rebate programs change often. Installers need clear, local marketing.
  • Many installers rely on word of mouth and an outdated website. A free assessment shows them exactly what they’re missing.
  • Quotes are big and homeowners take weeks to decide, so follow-up and a clear quote page win jobs.

What’s tailored to your region

  • Playbook covering your state or province’s rebate and incentive programs, the seasons that drive demand, local rules and the questions homeowners ask
  • 4 blog posts written for installers in your region, for you to publish
  • Prospecting prompts with the anti-spam rules that apply (CASL in Canada, CAN-SPAM in the US)
  • Currency, time zone and tax region already set

Rebates and programs change. The market notes list our sources and the date we checked them; confirm current figures before quoting them.

With the standard kit, you’re in profit after your first $1,500 client. In most states and provinces, the exclusive pays for itself with two.

Example based on the offer guide’s suggested prices; results depend on you.

Add-onPrice
Done-for-you install$397
Second language pack$397
Language pack install$197

What’s inside

The site

  • Groundwork theme, six styles
  • Home, assessment, blog and terms pages
  • Assessment plugin and review queue
  • Client reports and dashboard
  • Payments through your Stripe
  • 4 starter blog posts

The AI

  • Heat pump playbook for your region
  • House playbook with your voice
  • Prospecting skill for Claude
  • Plain prompts for other AI tools

The business

  • Offer guide with suggested prices
  • Sales scripts and objections
  • 3-email outreach sequence
  • Setup guide, step by step
  • Market notes with sources

Questions about this kit

How does made to order work?

You buy or reserve as usual. We research your state or province (programs, rules, seasons, buyers) and write the playbook, posts and prospecting for it, then email your download within 5 business days.

Why does the exclusive price change by region?

It follows the size of the market: $1,997 for smaller states and provinces, $2,997 for mid-size ones and $4,997 for the largest. The Standard kit costs the same everywhere.

What if someone already bought the standard kit for my region?

Then the exclusive is no longer offered there and the region shows “Standard only”.

Can I use it outside my region?

Yes, the software works anywhere. The playbook, posts and research are written for your state or province, so they fit best there.

How fast can I launch?

Setup takes about 15 minutes once you have the files. Most of your time goes into connecting Stripe and your AI key, and branding.