Everything you need to launch. Nothing you have to build.
Every kit has three parts: the site, the AI and the business. Here is the full list.
1. The site
- Groundwork theme for WordPress, with six ready-made styles (colours and fonts change in one click)
- Home, assessment request, assessment details, thank-you, blog and terms pages, written for your region and industry
- Assessment plugin: request form with spam protection, lead list, scoring, review queue, client reports and client dashboard
- Payments: one-time strategy and a monthly retainer billed in three payments, through WooCommerce and your Stripe account
- 4 starter blog posts for your market, ready to publish
- Kit setup screen: enter your business name, choose a style, click once, and the site builds itself
2. The AI
- Industry playbook for your region (for example, heat pumps in Ontario: rebates, seasons, rules, customer worries)
- House playbook with your brand voice, used for every assessment
- Prospecting skill for Claude, plus plain prompts for other AI tools
3. The business
- Offer guide: what to sell, how to package it, suggested prices
- Sales scripts: first call, report walkthrough, follow-up, objections
- 3-email outreach sequence
- Setup guide, step by step
- Market notes: the research behind your kit, with sources
What you need
- A WordPress site (6.6 or newer) on any host
- A Stripe account to take payments
- An Anthropic API key for AI drafting (pay as you go, usually a few cents per assessment)
Languages
- Each kit comes in its market’s main language: French for Quebec, English everywhere else.
- Second language pack, $397: your site, emails, reports and AI assessments in a second language, with the free Polylang plugin.
- French and English packs available. Spanish on request.
Good to know
- You get the files for good. Updates are not included; paid updates may be offered later.
- You’re responsible for your own legal pages, privacy and anti-spam compliance where you operate. The kit includes starting templates.